THE BinForGreenSeas

A solution-based approach to raise awareness about marine plastics

An Innovative

Way to Reduce Marine Pollution

At 1.5m in height, the BinForGreenSeas cuts through apathy. The bin's iconic design helps people make the connection between litter left thoughtlessly on beaches or thrown in waterways and the harmful effect this has on marine life and human health. Each bin is both symbolic and practical in reducing plastic pollution.

Marine litter presents a huge problem in our oceans with some scientists warning that by 2050, the quantity of plastics in the oceans will outweigh fish.

In the UK, 7.7 billion plastic water bottles are used each year and 700,000 are littered every day. A significant part of this comes from careless littering and improperly disposed rubbish. The drinks bottles and food wrappings left on the beach, the unwanted plastic bags left to drift in the winds; they all add up to an estimated 12.7 million tons of plastic that enters our oceans each year.

Quick Stats of Our Progress

Since 2019

Cleveleys- WYRE

New seafront BinForGreenSeas installed to encourage residents and visitors to throw their plastic bottles in the bin and not the sea.


GreenSeas Trust is proud to announce the siting of the

newest BinForGreenSeas on the seafront at Cleveleys.

The bin is funded by the Rotary Club for North Fylde. District Enforcement and supported by Wyre Council.

From left to right:

Kevan Smart Rotary North Fylde, Warren Hodgson District Enforcement, John Bamford Rotary North Fylde, Brian Ward Rotary North Fylde and Cllr Simon Bridge Wyre Council

SHEERNESS - Isle of Sheppey

The last of the THREE GreenSeas bins for Swale Council installed

May 2020

Sheerness has received the BinForGreenSeas just in time for the easing of lockdown as people flock to the seaside for respite.

Cllr Tim Valentine, cabinet member for the environment at the council, said, “We’re happy to partner up with the Greenseas Trust to install three plastic bottle recycling bins in Leysdown, Sheerness and Minster Leas. By separating these plastic bottles from the rest of the litter, they can be recycled much more easily.

Protecting our environment for future generations is

important to us, and these bins will help us keep our five-star bathing beaches clean.”


Second BinForGreenSeas now sited

May 2020

Due to COVID-19 GreenSeas Trust was unable to

have a cutting of the ribbon ceremony for the new BinForGreenSeas on the seafront. However, Swale council has reported, the bin is being well utilised in its new prime location and is already making a positive difference to stop littering.


Its picturesque promenade has been chosen for very first BinForGreenSeas on the Isle of Sheppey


The ribbon-cutting ceremony for the BinForGreenSeas was held on 6th February 2020. Guest of honours included Councillor Ken Ingleton, Mayor of Swale and Cllr Tim Valentine, Cabinet Member for Environment from the Green Party and 9-year-old Oliver Huggins who lobbied for recycling bins in Minster Leas. 

Oliver leads by example and disposes plastic rubbish into the BinForGreenSeas


Arun District Council has been a keen supporter of the BinForGreenSeas project right from the very beginning


The Chairman of Arun Council, Cllr Jeanette Warr, cut the ribbon to officially unveil the new bin.

From left to right: CEO Nigel Lynn, Cllr Matt Stanley, Edward Bryant pupils, Cllr Mrs Warr, Fazilette Khan and Cllr Jim Brooks.

The GreenSeas bin face has enlightening facts about marine plastic litter

A visitor reads the information on the face of the BinForGreenSeas.


Blackpool Council showcases the first ever BinForGreenSeas

GreenSeas Trust volunteers and friends turn out in full to support the project's opening.

Photos: Mark Hakansson

BinForGreenSeas launched on World Environment Day


With the iconic Blackpool tower in the background. Fazilette Khan, Founder Trustee stands proudly next to the BinForGreenSeas.

The blustery winds and seas did little to dampen the high spirits for the unveiling of the BinForGreenSeas.

Blackpool first council in UK to have a BinForGreenSeas

The BinForGreenSeas was unveiled by Cllr Fred Jackson, Cabinet Member for Environment, Transport and Climate Change for Blackpool Council.

"We are delighted to be the first council in the country to use this innovative and eye-catching approach to raise awareness and help reduce the quantity of rubbish in our seas," said Cllr Jackson.

Designers of bin proud to see their drawings turned into reality

The BinForGreenSeas designers; Emily Hodgkinson and George Davis, product design students from the University of East London with Cllr Jackson.

"We hope that many more seaside towns will take Blackpool's lead and roll out more bins," said George.



Around 450 recycled PET plastic bottles are used in each BinForGreenSeas

The BinForGreenSeas is made from fibreglass, which makes it strong and durable and to last many, many years. In the first instance, a pattern or plug is made from which a mould can be taken. Subsequent bins can be manufactured easily by applying layers of fibreglass and resin onto the mould to make the finished product, but it is still labour intensive. The resin used to make the BinForGreenSeas has recycled PET plastic as one of its key components. This means, not only is our bin changing human behaviour with its bold as brass shape and size and its emotive message about saving marine life, but it is also diverting a whole lot of plastic from being incinerated or put in landfill. Now that is what we call a positive result! 

Universities Unite

We enlisted the help of students from top UK universities to help design the bin

University of East London

Product Design Department

UEL students conduct a fact-finding survey of the shoreline to determine elements that need to be incorporated into the design of the BinForGreenSeas. The marine debris found was analysed and quantified. Not surprisingly, plastic objects made up most of the litter found. 

University of London students analyse litter at Littehampton beach


Nine students created bin design concepts as part of their first year course work.Competition winner, Laura Carusato's entry was judged the best in her class.

First year product design students, judges and senior lecturers from UEL


The BinForGreenSeas is designed by Emily Hodgkinson and George Davis, product design students from the University of East London.

“Having grown up in Sussex and spending my childhood visiting beaches all along the south coast, this particular project was personal for me from day one. I’m just thankful that being a product design student has put me in the position where I could actually make a difference, said Emily.

“As a product design student, working alongside GreenSeas Trust in the designing of a bin has broadened my outlook on the design world and how product designers shape it, positively and negatively. Taking part in the project has shown me what a huge impact plastic waste can have on the natural environment. But also, how working together, we can help stop this issue," said George.

Strathclyde University

Department of Design, Manufacture and Engineering Management (DMEM)

The final year students showcased their bin design at DMEM Industrial Projects Presentation Day in Glasgow. The worthy young designers (left to right, Scott, Astrid, Cody and James) were given certificates by Fazilette Khan (centre), the charity’s Founder Trustee, to acknowledge their hard work and interesting design ideas for the BinForGreenSeas Project.